Consumers

Sustainability: Relevance for purchase decisions

According to the study, 81 per cent of consumers said they would pay more attention to sustainability when buying products (a study by the consulting and auditing firm KPMG, in cooperation with the IHF Cologne).

Products that are produced sustainably and ecologically and have as little impact on the environment as possible are becoming increasingly important for consumers.

Ecological and social factors are becoming increasingly important in consumers’ purchasing decisions. Clearly, products with a sustainable image are preferred and are a determining factor in purchasing decisions.

Sustainability not only for products but also for the STEVIA GROUP.